Kepler Blog

Insights & Ideas

Perspectives on pharma marketing, healthcare communication, and the technology reshaping how brands reach patients and HCPs.

Customer Journey
10 August 2026
How to Know Your Customer's OTC Journey Stage
Most OTC brands don't know where their customer stands in the journey. Learn how customer journey mapping closes this gap with the right content at every stage.
AI
3 August 2026
Your Pharma Teams Are Already Using AI. Untrained.
Your teams did not wait for an AI policy. Across pharma companies in the Gulf and Egypt, employees are already using ChatGPT and Claude on personal accounts, with no training and no oversight.