As-Salam International Hospital · Fifth Settlement · Egypt

A trusted hospital, made the name families reach out to first.

Kepler ran the full social & media engine behind As-Salam International Hospital — strategy, art direction, medical content, media buying and Google Ads working as one system — turning reach into real patient conversations.

Social Media StrategySM Content & DesignsArt DirectionMedical ContentMedia BuyingGoogle AdsLead Generation

9.3M

Reach

2,040

Messages

27.9K

Google Clicks

1.5%

Google CTR

The results — reach that turned into patient conversations.One connected engine — social content and paid media pulling together — put As-Salam in front of millions and brought the right patients to the inbox and the phone.

01 — The Challenge

A great hospital still has to be the one people choose.

As-Salam International Hospital offers world-class care across surgery, outpatient clinics, radiology and more. But in a crowded healthcare market, clinical excellence isn't enough on its own — patients have to see it, trust it and act on it. As-Salam needed a partner who could carry the whole journey: from the first scroll on a feed, to a message in the inbox, to a booked visit — and prove it in numbers.

One partner · full funnel

From a feed patients scroll to a hospital they trust — Kepler owned every step.

02 — The Strategy

One engine, from awareness to the booked visit.

Kepler built and ran a full-funnel social & media system for As-Salam — not services side by side, but one engine where each part feeds the next. Strategy set the direction, art direction and medical content earned attention and trust, and media buying and Google Ads put every message in front of the right patients at the right moment.

Always-on strategy

A social strategy mapped to every service line — planned around real patient moments, not posted at random.

Content patients trust

Art direction and medical content that feel human and clinically credible at the same time.

Media that reaches

Media buying that carries every message to the right patients, efficiently, at scale.

Search that converts

Google Ads that capture high-intent demand and turn searches into booked visits.

03 — The Work

Every service, run as one team.

Everything As-Salam needed to grow lived under one roof at Kepler — so nothing fell between agencies and every asset pulled in the same direction.

Social media strategy

The always-on plan behind every channel — what to say, to whom, and when, across all service lines.

SM content & designs

A steady stream of on-brand posts built for the feed and for the patients scrolling it.

Art direction

A consistent visual language that carries the hospital's identity across every campaign.

Medical content writing

Health content checked for medical accuracy — information patients can act on with confidence.

Media buying

Paid distribution that extends reach and drives messages — spend pointed where it converts.

Google Ads & lead generation

High-intent search demand captured and turned into qualified visits and booked appointments.

04 — Content in Action

Campaigns built around real health moments.

Art direction and medical content working together — turning everyday health concerns into reasons to reach out to As-Salam.

As-Salam post — advanced technology for orthopedic, spine and joint surgery — 01Advanced orthopedic & spine surgery

As-Salam post — how to cope with seasonal allergies in spring — 02Coping with seasonal allergies

As-Salam post — tips to avoid back and neck pain from long desk hours — 03Back & neck pain at the desk

As-Salam post — Father's Day 50% off medical check-ups — 04Father's Day check-up offer

05 — Video in Action

A story that made a health plan feel like peace of mind.

The "Happy Family Card" campaign — scripted, art-directed and produced by Kepler to turn a membership offer into a simple, human story families could act on.

Happy Family Card — how to benefit from the family card — FRAME 01The offer, introduced

Medical services for family card members — FRAME 02Care for the whole family

Services included — surgery, outpatient, inpatient, radiology and labs — FRAME 03Everything it covers

Your health is our priority — join us — FRAME 04The call to join

06 — The Result

The full-funnel partner behind As-Salam's growth.

Kepler was the single team running As-Salam International Hospital's social and media — strategy, art direction, medical content, designs, media buying and Google Ads, all pulling together. The payoff shows at every level of the funnel: 9.3M reached and 2,040 messages at the top, 27.9K Google clicks at a 1.5% click-through rate driving high-intent visits — and, where it counts, patients choosing As-Salam. That's the power of one partner owning the whole journey.

The takeaway

Reach is nice. Booked patients are better.

Start a conversation →

When one partner owns strategy, content, media and search together, attention turns into appointments. If you want your growth to show up as patient messages, Kepler can build that engine.