Global Campaign
Gastroenterology
One million impressions inside one of medicine’s most specialised audiences
A worldwide congress and education campaign built on procedural intent.
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Global HCP Education
Oncology · Global
A global playbook for how breast cancer MDTs work as one
Storyboard to referenced final — tailored to HCP personas worldwide, in collaboration with Roche.
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Global HCP Education
Cancer Care · Global
Helping care teams make cancer care navigable
A step-by-step patient navigation guide — written, designed and referenced with the Roche team.
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HCP Education
Multi-product · Medical Video
Clinical evidence, told frame by frame
An end-to-end video series — storyboard, medical writing, referencing, animation and production.
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Rare Disease Awareness
Rare Disease · Paediatric Endocrinology · KSA
Building demand in a category nobody searches for
Audience architecture, an eight-pillar content system and a seven-stage funnel that ends in a one-minute self-assessment.
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Brand Positioning & Film
Multispecialty Healthcare · Brand & Film
One hospital, many specialties — told as a single story
Communication and brand positioning for Reem Hospital, brought to life on screen across a hospital film and a gym film.
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Social & Media Partnership
Multi-Specialty Family Clinics · Egypt
A growing clinic network, turned into a name families call
Strategy, content, moderation and media buying as one engine — ×3.5 calls and 2.9M reach over one year with Dawi Clinics.
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Website & Digital Presence
Dermatology · KSA
An elite derma clinic, given a home online as refined as the care
Communication strategy, UX/UI, 200+ medical articles, art direction, development and a 140-service booking system for Allure.
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Social & Media Buying
Hospital · Egypt
A trusted hospital, made the name families reach out to first
Social strategy, medical content, media buying and Google Ads as one system — 9.3M reach and 27.9K Google clicks for As-Salam International Hospital.
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