Dawi Clinics · Multi-Specialty Family Clinics · Egypt

A growing clinic network, turned into a name families call.

Kepler ran the full social & media engine behind Dawi Clinics — strategy, content, moderation and media buying working as one system — and turned rapid growth into reach, trust and, above all, booked calls.

Social StrategyContentModerationMedia BuyingCreative DesignMedical Content

2.9M

Reach

Impressions

500K

Page views

2.6K

Messages

The results — a partnership that added up.

01 — The Challenge

Growth on its own doesn't fill the appointment book.

Dawi Clinics is a prominent, rapidly growing chain of multi-specialty family clinics in Egypt — new branches, more specialties, more families to reach. But a fast-expanding network doesn't automatically become the name people call when a child is unwell. Dawi needed more than posts: a partner who could carry the whole journey — from the first impression on a feed to a ringing phone at the clinic — and prove it in numbers.

One partner · full funnel

From a feed families scroll to a clinic they trust — Kepler owned every step.

02 — The Strategy

One engine, from awareness to the booked call.

Kepler built and ran a full-funnel social & media system for Dawi — not four services side by side, but one engine where each part feeds the next. Strategy set the direction, content earned attention, media buying put it in front of the right families, and moderation turned that interest into appointments.

Always-on strategy

A social strategy tuned to families and every specialty Dawi offers — planned, not posted at random.

Content families trust

Creative and medical content that feels human and clinically credible at the same time.

Media that reaches

Media buying that puts every message in front of the right patients across Egypt, efficiently.

Moderation that converts

Fast, caring community management that answers questions and turns interest into booked calls.

03 — The Work

Six services, run as one team.

Everything Dawi needed to grow on social lived under one roof at Kepler — so nothing fell between agencies and every asset pulled in the same direction.

Social media strategy

The always-on plan behind every channel — what to say, to whom, and when, across all of Dawi's specialties.

Social media content

A steady stream of on-brand posts built for the feed and for the families scrolling it.

Social media moderation

Community management that replies fast, answers with care, and guides people toward booking.

Media buying

Paid distribution that extends reach and drives calls — spend pointed where it converts.

Creative design — SM & offline

Design that carries one identity from the social feed to in-clinic and offline materials.

Creative & medical content

Ideas with heart, checked for medical accuracy — content parents can act on with confidence.

04 — Content in Action

Campaigns built for real family moments.

A look at Dawi's "Back to School, in good health" campaign — creative and medical content working together to turn a seasonal moment into check-ups and calls.

Dawi Clinics back-to-school post — caring for your child's teeth — 01Children's dental care

Dawi Clinics back-to-school post — special pre-school check-up packages — 02Pre-school check-up packages

Dawi Clinics back-to-school post — is your child's height and weight right for their age — 03Growth & development check

Dawi Clinics back-to-school post — check on your child's health with special offers — 04Back-to-school health offers

The headline result · Calls

×3.5 more

Calls to Dawi grew three-and-a-half times.

The clearest proof the engine worked: content earned attention, media buying carried it to the right families, and moderation turned it into ringing phones — three and a half times the calls, straight into the clinics.

05 — The Result

The full-funnel partner behind Dawi's growth.

Kepler was the single team running Dawi Clinics' social and media — strategy, content, moderation, media buying and creative and medical design, all pulling together. The payoff shows at every level of the funnel: 2.9M reached, 4M impressions, 500K page views and 2.6K messages at the top — and, at the bottom where it counts, three and a half times the calls into the clinics. That's the power of one partner owning the whole journey.

The takeaway

Reach is nice. Ringing phones are better.

Start a conversation →

When one partner owns strategy, content, media and moderation together, attention turns into appointments. If you want your growth to show up as booked calls, Kepler can build that engine.